“The Infl3ctor was built to bridge the gap between the analogue and the digital, the messenger and the audience, the art of writing and the digital visualization. It was designed especially for Digital Calligraffiti by Michael Ang in collaboration with Hamza Abu Ayyash. This interactive tool allows the artwork, the messages to have a unique outcome even in their digital form by preserving the hand of the artist. The calligraffiti tags are composed and projected in real-time enabling live performances on a variety of facades & screens. The first Networked Scenario took place between Future DiverCities partner cities of Berlin, Public Art Lab and Marseille, Seconde Nature. With the aid of the Infl3ctor, the two cities meet in a digital space. Artists and audiences exchanged and witnessed messages bridging the 1,554km distance between the two in real-time.
The process focuses on establishing a conversation between participants and artists in order to co-create the narrative of their digital calligraffiti messages – powerful storytelling based on their background, memories, experiences and wishes for the future displayed on urban screens. The hand of the artist becomes the expressive force which visualises the messages. The words obtain a new dynamic, not only because of their meaning but also because of the powerful calligraffiti technique which is able to compose a strong and awakening aesthetic for those who encounter it. The bond that is built up by the exchange of skills and techniques is opening up new avenues of communication, promoting intercultural and crossdisciplinary activities.
Under the theme ‘Urban Screens are our Walls’ outdoor digital advertising spaces became community platforms and hosted the memorable aesthetics of Digital Calligraffiti artwork. Work created during the workshops and live performances was placed on display in places of strong visibility such as junctions, subway stations and public squares. The campaign ran for two months in U-Friedrichstrasse, Berlin by the WallDecaux and on the media window of Collegium Hungaricum in Berlin. The campaign raised awareness around the migrating cultures of Berlin, making the urban infrastructure and everyday advertising spaces accessible to new arrivals to the city and country and allowing residents of Berlin to see their work make a mark on the city.”